My Own Brand of Journalism

by Rebekah Brown

Rebekah Brown The Marketing SquareI became a professional journalist in 1984. It was a limited field with newspapers, TV and radio driving the information that was gathered and presented to the world.

I transitioned to writing for the Internet and continue to use what I learned writing stories for publications and content for websites.

The difference today is that I use practices and philosophies honed from journalism, combined with advertising but I added search engine optimization, online marketing and technology to create my own brand of journalism.

Formally, it’s a proprietary content generation and website management system. With a pen and pad I know I’ll hear and see more than what’s said. I like asking questions people don’t want to answer to get to the heart of the real story…the one that’s never been told or that’s difficult to tell.

A Reporter’s Life

Reading, writing, researching are the core of a reporter’s life. I use those skills for newspapers, ad agencies, and client websites. Content is the heart of my website and advertising agency The Marketing Square.

The tactics work. Clients are successful and The Marketing Square celebrated year six August 6, 2016, with clients and offices in several states.

I am fortunate to have gathered a group of very talented people including Jon Maue, Maggie McLeod, Daniel Erdeg, Franklyn Galusha, Larry Perry, Kai Reichel and many writers. They are some of the smartest people I’ve ever worked with and I thank them for all that they do. The Marketing Square wouldn’t be here without them.

Journalism Today

award winning journalist rebekah brown

I do things the same way I always have using the best resources to write content and stories from people, vetted sources, books, experts, publications and contacts. No TV.

I’m online eight to 10 hours a day researching and writing content, editing video, posting elements to websites, coding and formatting digital media. I create client assets that will be posted in all the right places to shape and affect online reputations.

It’s my job to keep websites on the edge of what’s next, now, year-round for clients who are busy being doctors, lawyers and CEOs. The Marketing Square’s role is to ensure that websites appeal to visitors and appease Google, Yahoo and Bing and are found continuously online in search results.

I keep up with news through podcasts, read multiple publications and talk with experts to learn from all sides and voices. I don’t need to be surrounded by comfortable opinions or placated by stories from favorite journalists or people with middle-of-the-road opinions. If you don’t know every side of an issue, topic or a person, you can’t assess things accurately.

I want to hear and discover facts from reliable resources. I’m constantly astounded at things people post online, because of the gossip and rumor mills and lies on the Internet. Truth, image and spin shape everything: You are who you say you are online and if it’s interesting, other people read it, watch it, like it, follow it and share it. It pushes me to develop new forms of content to see how people will react and respond.

When I’m Not Working

Websites at Work

When I’m not working, I’m reading books… literature, classics, John Grisham, David Sedaris, and New York Times best sellers.

I’m compelled to read the styles of language used, hear the stories told and experiences shared through words that have withstood the test of time. At the beginning of each book is a hook that can compel readers to engage through the end. Storytelling is an artform.

Research, Research, Research

Newspaper journalist SEOI enjoy working because it’s writing. I’m always talking with clients and learning from them through their businesses. It’s an insider’s look at many different companies.

What I don’t understand about a business, area of law or medicine, I learn and read in legal and medical books and publications. I have to keep up with what’s current to make websites interesting.

The other side is constantly changing, trying and then, establishing website methodology through research and testing theories. I enjoy a good challenge and my motto has always been: “If it were easy, everyone would be doing it.”

The trial and error online work pays off every time a client tells me that they’ve gotten new clients. Recently, a third client announced signing a client on four of seven continents through their website built by The Marketing Square. Clients are earning five and six figures a month from their websites from clients locally, nationally and internationally.

That’s pretty exciting and it directs me to my next adventure wherever my notebook and pen–or today–my iPhone and Mac will lead me.

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