My Own Brand of Journalism

by Rebekah Brown

Rebekah Brown The Marketing SquareI became a professional journalist in 1984. Holding a notepad and a pen I tell stories, share news and investigate and research many topics

Journalism remains my method for looking at life issues and trying to figure out and decipher the answers.

I chose print journalism because I had a crippling shyness that kept me far from TV or radio news. But there are always questions to be answered and what I hear, tells me more about what people won’t say out loud.

I like asking questions that people don’t want to answer which can get to the heart of what the real story is: one that’s never been told.

A Writer’s Life

Reading, writing, researching are the core of a reporter’s life, but I put it to work for newspapers, ad agencies, client websites and it’s the heart of my agency, The Marketing Square.

The difference today is that I use practices and philosophies honed from journalism, combined with advertising and I added search engine optimization and online marketing and technology to create my own brand of journalism. It’s a proprietary content generation and website management system.

The tactics work. Clients are successful and The Marketing Square celebrated year five August 2015 with clients and offices in several states.

I start work at 7:30 a.m. and am fortunate to have gathered a group of very talented people including Jon Maue, Maggie McLeod, Daniel Erdeg, Franklyn Galusha, Larry Perry and Kai Reichel. They are some of the smartest people I’ve ever worked with and I thank them for all that they do. The Marketing Square wouldn’t be here without them.

How I Gather Information Today

award winning journalist rebekah brown

I do things old school and get the best resources, from people, groups, books, publications and contacts. No TV.

I’m online eight to 10 hours a day researching and writing content, editing video, posting elements to websites, coding and formatting digital media. I create client assets that will be posted in all the right places to troubleshoot, shape and affect online reputations.

It’s my job to keep websites on the edge of what’s next, now, year-round for clients who are busy being doctors, lawyers and CEOs. The Marketing Square’s role is to make sure that websites appeal to visitors and appease Google and are found continuously online in search results.

I keep up with news through podcasts, read multiple publications and talk with experts to learn from all sides and voices. I don’t need to be surrounded by comfortable opinions or placated by stories from favorite journalists or people with middle-of-the-road opinions. If you don’t know every side of an issue or a person, you can’t assess things accurately.

I want to hear and discover facts from reliable resources. I’m constantly astounded at things people post online, because the rumor mills rule, but truth and spin shape everything: You are who you say you are online. It pushes me to develop new forms of content to see how people will react and respond.

When I’m Not Working

Websites at Work

I thought I’d share a few things about myself when I’m not working. I read many books including literature classics, but even some John Grisham, David Sedaris, and New York Times best sellers.

I’m compelled to read the styles of language used, hear the stories told and experiences shared through words that have withstood the test of time. At the end of each book is a story that compels readers to engage and listen.

I go to the movies and see most 3D and action flicks, anything but horror movies. I watch sports on weekends either boxing or MMA, the Badgers or the Packers at my favorite sports bars.

Research, Research, Research

Newspaper journalist SEOI enjoy working and talking with clients and I learn a lot from them through their businesses.

What I don’t understand, I research in law and medical books and publications. I have to keep up with what’s current in their fields to make their websites interesting.

I have to figure and establish website methodology through research and testing theories. I enjoy a good challenge and my motto has always been: “If it were easy, everyone would be doing it.”

The research and trial and error online work pays off every time a client tells me that they’ve gotten new clients. Recently, a second client announced signing a client on six of seven continents through their website built by The Marketing Square. Other clients are earning five and six figures a month from their websites from clients locally, nationally and internationally.

That is pretty exciting and it directs me toward my next adventure wherever my notebook and pen–or today–my MacBook Pro and my Sony and Canon cameras will lead me.

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